Innovator's Gde Creating New Growth Mark by Anthony; Johnson (9781591398462)
Innovator's Gde Creating New Growth Mark by Anthony; Johnson (9781591398462)
Innovator's Gde Creating New Growth Mark (Book)
Anthony; Johnson Release Date: August 2008 Format: Hardback ISBN: 9781591398462 ISBN-10: 1591398460
More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In "The Innovator's Guide to Growth", Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
